JFDI Consulting Ltd (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website https://jfdi.info, including its AMP-compatible pages and live chat features.

  1. Who We Are

JFDI Consulting Ltd is a UK-based technology consultancy company offering digital transformation, automation, and enterprise development solutions. Our registered website address is: https://jfdi.info

  1. Information We Collect

We may collect and process the following categories of personal data:

  1. Information You Provide Directly:
  • Contact forms (e.g., Get in Touch, Request a Demo)
  • Live chat messages
  • Newsletter subscriptions

This may include your name, email address, company name, job title, and message content.

  1. Information We Collect Automatically:

When you access our site, including AMP pages, we may collect:

  • IP address
  • Browser type and version
  • Pages visited
  • Time and date of access
  • Device type and operating system
  • Referrer URL
  • AMP page access logs (via AMP Client ID)
  1. Cookies and Tracking

We use cookies and similar tracking technologies for:

  • Website analytics
  • User experience enhancement
  • Tracking AMP traffic (via Google AMP analytics)
  • Live chat functionality

You can manage cookie preferences through your browser settings. For more info, please refer to our Cookie Policy.

  1. Use of Your Information

We process your data for the following purposes:

  • To respond to your enquiries or chat interactions
  • To provide and manage live chat support
  • To improve the performance and functionality of our site
  • To analyse AMP and non-AMP page usage trends
  • To send occasional marketing communications (with your consent)
  • To comply with legal and regulatory requirements
  1. Third-Party Tools and Integrations

We may share limited data with trusted partners and tools that support our operations:

ToolPurpose
Yoast SEO ProManages structured metadata for SEO and AMP compatibility
Google AnalyticsTracks site and AMP usage statistics
Live Chat Provider (e.g., Tawk.to, LiveChat Inc, or similar)Handles real-time visitor support
Google Fonts / Tag Manager / reCAPTCHAUX and bot protection mechanisms

All third-party tools are configured for data minimisation and comply with applicable data protection laws.

  1. Legal Basis for Processing

Under the UK GDPR, we rely on:

  • Consent – for email newsletters and cookies
  • Legitimate interest – to improve site experience and respond to enquiries
  • Legal obligation – for compliance and security purposes
  1. Data Retention

We retain your data only as long as necessary for:

  • The purposes described in this policy
  • Legal or regulatory requirements
  • Contractual obligations

Chat transcripts and contact forms are typically stored for up to 12 months.

  1. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion
  • Withdraw consent at any time
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, contact us at hello@jfdi.info.

  1. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

  • HTTPS encryption
  • Limited access to backend systems
  • WordPress security hardening
  • Regular plugin and software updates
  1. International Transfers

We do not knowingly transfer your data outside of the UK or EEA unless adequate safeguards (e.g., SCCs) are in place.

  1. Changes to This Policy

We may update this Privacy Policy periodically. We encourage you to review this page occasionally to stay informed.

  1. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

JFDI Consulting Ltd
Email: hello@jfdi.info
Website: https://jfdi.info

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