Case Study: SharePoint Online redesign for Caburn Hope

Caburn Hope is a group of intelligent and performance-driven communication experts based in Lewes. Their employee communication campaigns drive the success of various companies both locally and globally.

Thanks to JFDI, we fell in love with SharePoint again. Before the redesign, our portal was clunky with a fundamental out-of-the-box design. Now, things are more streamlined, easier to find, and the portal seems more ‘alive’ with communications thanks to the prominent position of Yammer posts. It is also great to see our brand incorporated – excellent work, JFDI

Elizabeth Spencer-Phillips, Founding Director & MD


Caburn Hope was not happy with their SharePoint Online instance look and feel. They observed every employee used the platform only when they had to and were not impressed with how it worked. JFDI was engaged to initially consult on how their previous supplier positioned the portal and then redesign, modernising it to reach its full potential.

Consultancy and communications planning portal

After the initial investigation, JFDI immediately recognised the incorrect templates used for their root site collection. Replacing these with the Communications Site template from Microsoft provided a far more relevant landing page for Caburn Hope, thus falling into line with Microsoft’s latest design philosophy. In addition, custom-developed legacy applications were found to be residing in the tenancy. These were provided by a previous incumbent but no longer required due to the changes JFDI implemented. Decommissioning them improved loading times and resulted in significant SharePoint resource savings. Additionally, JFDI implemented carefully chosen SharePoint Web parts, improving the engagement rate and navigation across the Caburn Hope SharePoint portal.

Convenient Navigation

Simplified menus to make reaching crucial departments intuitive, providing direct access to a user’s most recent documents and Yammer feed, then removed all unnecessary elements improving the overall experience.

Once the functionality was re-aligned, JFDI focused on making the portal familiar by bringing the company brand, any reference media and, of course, their logo.

A review was conducted on how Caburn Hope stored client and user data will scale for the next 3+ years, ensuring enough capacity to cope with demand and ensuring sufficient indexing measures were in place to retrieve such amounts of data in a performant manner. Lastly, JFDI explored ways to archive data through data retention policies and alike.

The correct solution for the job

JFDI has a wide range of SharePoint Online Web parts available to our clients. Although this time, no bespoke work was necessary for Caburn Hope. We focused on restructuring the portal and choosing the most appropriate SharePoint  navigational features such as a Big Menu and graphical tiles utilising Caburn Hope’s familiar home-made graphics.

Pixel perfect

To ensure that the portal will be instantaneously recognisable, JFDI redesigned every element using the company colour palette, including all functional aspects of the theme. Initial feedback indicated their user experience was also subtly improved via the delicate pink as a background, resulting in lessening the load on user eye strain.


Country or Region:

  • United Kingdom


  • Full-service strategic communications

Company Profile:

Caburn Hope is a group of intelligent and performance-driven communication experts based in Lewes. Their employee communication campaigns drive success of various companies both locally and globally.

Software involved:

  • Microsoft 365
  • SharePoint Online
  • Microsoft SharePoint Server
  • SharePoint Framework (SPFx)

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Services used:

  • SharePoint Consulting
  • SharePoint Infrastructure Planning
  • SharePoint Build and Maintenance
  • SharePoint Custom Development
  • SharePoint Support
  • Information Architecture
  • Design and Branding